Iker Casillas and Cesc Fabregas, footballers from Real Madrid and Barcelona, are the leading players on reputation in social networks Facebook and Twitter because of its regularity, interaction and tone of its contents, according to a study by consultancy Winning Communication is communication.
Casillas and Fabregas, although not the players with the highest number of followers, they best manage your personal brand on Facebook and Twitter, respectively, as published in Sports Reputation Ranking classification for the month of October. The study, the first of its kind, also shows that Real Madrid is the set more often on social networks but, despite this, it speaks better of Barcelona, which generates more positive feedback.
"Today is important for players to communicate well, especially in social networks," said Yuri Morejon, public communications consultant responsible for carrying out the study.
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