Some 60 million Chinese, as calculated by the broadcaster, Beijing TV, followed by the match between Real Madrid and Osasuna, played at 12.00 and ended with Madrid winning 7-1. China's football the fans gladly welcomed the fact that Real Madrid-Osasuna will be played in Spain at midday (19.00 hours in China) and open broadcast sports channel of Beijing TV monitor had a high estimate, a figure that supports the objective of the Liga to sell the product in Asian markets.
The 7-1 win for Jose Mourinho against Osasuna was seen in open despite the sports channel on national television (CCTV 5) decided not to broadcast it, which he did the channel of the capital, where premises devoted to sports broadcasts were jammed with local and foreign fans to enjoy the first game this season broadcast schedule. Wangjin Li, amateur 40, was one of those present at an Irish bar in the center of Beijing, where fans with the shirt of Real Madrid were mixed with curious and some English fans, used to watch the matches of the Premier in China through the English championship schedules.
"I'm a fan of Manchester United and Barcelona but I like to see Real Madrid play. It has plenty of power and a direct way to play. I wish to repeat this schedule to see my team (Barcelona) against them," said Li, who also said the Chinese football will reach this level "at 100 or 200 years." Despite the controversy in Spain for Real Madrid to see the morning hours, the truth is that this is the only way that the parties are seen in Asia, where leagues as Italian and English have a great following and where Spanish, despite having a large number of fans, you lose weight by the lack of direct emissions convenient times.
The commitment of the Liga with China has led them to open an office in Beijing to channel development initiatives of the Spanish league but the work, as recognized, "will be a great effort." At the moment, and judging by the figures, only the fact that Real Madrid or Barcelona will play at 12:00 to Chinese broadcasters and fans are more interested in Spanish football and follow him to a greater extent, a circumstance that would open large potential market in a country seeking from institutions of football professionalisation in Europe and has several models.
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