Los Hispanics interested in attending the weekend can visit www.chicagolandspeedway.com / welcome, or by phone via a Spanish phone line 877.691.7223. In this debut advertising career in radio and television ads in various Spanish-language networks to be submitted to American drivers like Juan Pablo Montoya, Aric Almirola, Miguel Paludo, Sergio Pena and team owner Felix Sabates. The ads focus on the spectacle of racing, the ability to make the experience a family event, and the speed, energy and excitement of the sport.
"The program marks a significant effort to increase the scope of the sport," said Marcus Jadotte, vice president of public affairs and multicultural development of NASCAR. "In the next five years, we expect continued growth of our Hispanic fan base and provide a welcoming experience, and culturally relevant to those who are already attending the races and support their favorite drivers." "This is more than just one ticket offer, "said Chicagoland Speedway president Scott Paddock. "This is about creating a destination, so when the Hispanic market and check out the race, have a good experience. This is a long-term investment and it is important to us as an industry." NASCAR will begin the initiative in Chicago towards the Sprint Cup race on 18 September, with similar activities in Phoenix and Miami in November. NASCAR plans to continue efforts in 2012 in markets whose tracks have large Hispanic populations, including Texas, California, Las Vegas and Charlotte.
